Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
Jul 1, 2026 | CTV Advertising
The traditional television commercial is undergoing its most significant evolution since the introduction of color. For decades, TV advertising operated strictly as a top-of-funnel awareness tool. Viewers watched a commercial, memorized a brand name, and hopefully...
