Jul 1, 2026 | CTV Advertising
The traditional television commercial is undergoing its most significant evolution since the introduction of color. For decades, TV advertising operated strictly as a top-of-funnel awareness tool. Viewers watched a commercial, memorized a brand name, and hopefully...
Jun 5, 2026 | CTV Advertising
CTV Advertising Trends 2026: What Marketers Need to Know About Connected TV By Audrey DeSisto, Founder and CEO, Digital Marketing Stream Executive Summary Connected TV advertising continues to evolve rapidly as advertisers shift budgets from traditional television to...
Mar 23, 2026 | CTV Advertising
Most companies lag as Connected TV adoption accelerates. Connected TV is no longer an emerging channel. It is quickly becoming the center of modern advertising, combining the reach of television with the precision of digital targeting. A gap is forming in...
Feb 23, 2026 | Advertising, AI, CTV Advertising
Advertising is no longer simply a marketing function. Increasingly, it is becoming operational infrastructure. As we move through 2026, the most meaningful shifts in advertising are not about new formats or incremental performance gains. They are structural....
Feb 23, 2026 | AI, CTV Advertising, Marketing
As we move deeper into 2026, artificial intelligence is no longer a competitive advantage. It is infrastructure. The brands gaining momentum this year are not experimenting with AI. They are operationalizing it. From predictive analytics to AI agents to Connected TV...
Feb 13, 2026 | Advertising, AI, CTV Advertising
Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
