Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
Feb 23, 2026 | Advertising, AI, CTV Advertising
Advertising is no longer simply a marketing function. Increasingly, it is becoming operational infrastructure. As we move through 2026, the most meaningful shifts in advertising are not about new formats or incremental performance gains. They are structural....
Feb 13, 2026 | Advertising, AI, CTV Advertising
Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
Oct 17, 2025 | Advertising, AI, AI Marketing
OpenAI’s latest announcement marks a significant change in how people interact with technology. Apps are no longer the destinations we open; they are the platforms we use. They are becoming invisible layers inside our conversations. For more than a decade,...
Nov 1, 2024 | Advertising, Marketing
As advertising continues to advance, artificial intelligence (AI) significantly influences TV streaming ads, changing how brands engage with their audiences. The rise of streaming platforms has brought about new opportunities for advertisers, along with a fresh set of...
Aug 26, 2024 | Advertising, Marketing
Welcome to this special edition of our blog, where we dive into the exciting and ever-evolving world of marketing.This article is designed to offer valuable guidance to fellow marketers, providing them with actionable strategies for navigating and competing in...
