Sep 23, 2026 | Advertising, CTV Advertising
Connected TV advertising is no longer reserved for national brands with enormous media budgets. Streaming platforms have opened television advertising to a much broader group of businesses, including small and midsize brands that want to build awareness, reach...
Aug 18, 2026 | Advertising
FOR IMMEDIATE RELEASE BURLINGTON, Mass. — August 31, 2026 — Connected TV advertising has become remarkably easy to buy. Brands of almost every size can now reach viewers across streaming television, often with flexible budgets, targeted audiences, and campaign tools...
Aug 18, 2026 | Advertising, AI
ChatGPT, Copilot, Google AI and the Emerging Cost of Advertising Inside AI Updated August 2026 For years, digital advertising has largely revolved around a familiar set of destinations: search engines, social platforms, websites, mobile apps, and streaming television....
Aug 17, 2026 | Advertising, CTV Advertising
Watch a single Connected TV commercial break, and the mix of advertisers can be striking.A major national brand may be followed by a regional service company, a niche consumer product, a law firm, a healthcare advertiser, a local retailer, or a business many viewers...
Aug 16, 2026 | Advertising, CTV Advertising
Are you seeing the same streaming ads over and over…and over again? You’re not imagining it. Connected TV advertising has become more sophisticated, more measurable and more accessible to advertisers of all sizes. Yet one surprisingly basic problem remains: viewers...
Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
