Aug 18, 2026 | Advertising
Connected TV advertising has become remarkably easy to buy. Brands of almost every size can now reach viewers across streaming television, often with flexible budgets, targeted audiences, and campaign tools that once belonged primarily to large advertisers and...
Aug 18, 2026 | Advertising, AI
ChatGPT, Copilot, Google AI and the Emerging Cost of Advertising Inside AI Updated August 2026 For years, digital advertising has largely revolved around a familiar set of destinations: search engines, social platforms, websites, mobile apps, and streaming television....
Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
Feb 23, 2026 | Advertising, AI, CTV Advertising
Advertising is no longer simply a marketing function. Increasingly, it is becoming operational infrastructure. As we move through 2026, the most meaningful shifts in advertising are not about new formats or incremental performance gains. They are structural....
Feb 13, 2026 | Advertising, AI, CTV Advertising
Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
Oct 17, 2025 | Advertising, AI, AI Marketing
OpenAI’s latest announcement marks a significant change in how people interact with technology. Apps are no longer the destinations we open; they are the platforms we use. They are becoming invisible layers inside our conversations. For more than a decade,...
