No matter if you’re just getting started with your business or you’ve been going for years, everyone is feeling the heat from growing competition. If you’ve stepped foot on Facebook or Instagram recently, you know how many get-rich-quick marketing...
When you run a business under your name rather than a business name or sell services specific to your skills, you may feel like branding is irrelevant. However, that couldn’t be further from the truth. Building a personal brand is essential whether you’re an...
As artificial intelligence and machine learning continue to evolve, this will have a significant impact on content management systems. How we create content moving forward will be different. How searching for content on the internet is changing using AI Where machines...
Understanding how to drive more traffic to a website, and convert that traffic to clients and boost sales, continues to be a mystery to many. As a small or medium-sized business, you’re probably wondering how to be heard above all the digital noise despite not...
Your blog is a staple for attracting new visitors, who are in search of more information about you and your website. A modern blog thrives on content marketing and the usefulness of the information posted on the blog. Businesses that blog, get 120% more lead...
We decorate our homes and workplaces during the holiday season to add festive cheer. Why shouldn’t we do the same for our websites? Silly as it may sound to some, decorating your website for the holidays is important. It’s a website’s way of keeping up with the spirit...
If you want your brand to get exposure, go where the majority of your potential customers spend time. You’ll be surprised how easy it can be to attract your customers through social media marketing. According to Statista, it is expected that the...
Artificial Intelligence (AI) is everywhere. With technology that is now clever enough to analyze, learn, reason, and predict, it’s no wonder that it’s quickly being integrated into everyday life. You probably don’t even notice how often you use AI systems....
That AI dream gets a little closer to reality every day, for digital marketers, the future of AI is now. While website designers won’t have to worry about their jobs for quite a while, the notion of a machine creating an effective and attractive website on its...
Have you been selling a product at local events for a few years and then decided to become a full-time eCommerce entrepreneur? Did you launch an amazing Shopify site thinking sales would pour in? Now that your website has stunning product photos and...
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