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How To Pursue a Cross-Channel Marketing Campaign Now

How To Pursue a Cross-Channel Marketing Campaign Now

Sep 5, 2019

Cross-channel Marketing   Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit.   Now, with the advent of technology and a wider range of...
Color Psychology and Its Web Design Applications

Color Psychology and Its Web Design Applications

Jul 30, 2019

Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience?   Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Apr 25, 2019

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...