If you want your brand to get exposure, go where the majority of your potential customers spend time. You’ll be surprised how easy it can be to attract your customers through social media marketing.
According to Statista, it is expected that the number of social media users will reach a staggering 2.95 billion by 2020. That’s a third of the Earth’s entire population.
According to a Marketing Land report, social media is the third most effective resource for finding new customers for small businesses.
You need to do more than setting up a profile and wait for customers to find you
To attract customers, you need to build relationships, engage, and share content that sparks their interest.
Your customers want to form a relationship with brands they trust. Social media bridges the gap between customers and businesses.
Below are four ways social media marketing can help you attract customers and increase sales.
1. Increased Exposure
An active social media presence means that you will have more eyes on your content and strengthen your business’s online profile. You need to create content that your audience will find valuable. Depending on your niche, this could be inspiring, controversial, informative, or even funny.
The best social media content for you is the content that your audience wants to share. Word-of-mouth advertising has always been one of the most persuasive forms of advertising.
If your blog contains content that your audience would enjoy, then it makes sense to leverage your social media for your content marketing efforts.
Combining these two can not only provide your followers with information that aligns with their values, but it can also help propel your content to their audience should they decide to share it.
When your audience shares your posts, you are reaching their connections, and they may also be interested in your services.
2. Improved Engagement and Interaction
People like to work with companies they know and trust. When people engage with your business on social media, they feel invested in your brand.
Social media followers who frequently engage with your posts by liking, commenting, and sharing are more likely to convert to paying customers.
3. Boost in Reach
Businesses can build a considerably larger online community than they can in their local area. Your reach is a valuable metric that shows you how many unique people saw your posts.
As you grow your online community, your reach can help you locate new customers, build brand awareness, and increase your sales volume.
Most social media platforms allow you to purchase paid advertisements and collect data on your social media followers, that is an invaluable tool in growing your business.
4. Enhanced Social Listening
Social media gives you a chance to get to know your customers much better than you would in person.
By looking at how your current audience engages with your content, you can attract new customers by producing personalized content. This also gives you the unique opportunity to find out what people are saying about your brand (and your competitors, of course).
You can leverage engagement data to create new products or adjust your business model and set yourself apart from the competition
Social media is an invaluable tool for connecting with customers.
The more you learn about your customers, the more you can effectively nurture relationships and ensure that they become repeat customers. Repeat customers are incredibly valuable.
It costs less to recapture an old customer than it is to convert new leads. Additionally, returning customers are more likely to tell others about your business.
One of the best things about social media marketing is the price.
It doesn’t cost you a thing to get started. If you have hesitations about building a social media presence, know that it is free to create an account. As you begin to increase your activity and discover that the platform, you will want to take it up a level, no doubt.
Final thoughts
In late 2017, Smart Insights partnered with Clutch and interviewed 344 social media managers from all over the world to determine how valuable social media was to them as a marketing tool.
The study revealed that more than half of the social media marketers said that social media helped increase their company’s revenue and sales.
If you’re ready to increase brand awareness and watch your sales improve, start developing your social media marketing strategy today.
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