How To Pursue a Cross-Channel Marketing Campaign Now
Cross-channel Marketing Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit. Now, with the advent of technology and a wider range of...
Why Hyper Personalization Is Marketing Tech At Its Best
Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
How To Use Square Video Across Social Media Platforms
How to use square video – how it works and which apps to use You may have heard of the rise in popularity of square video for social media channels. But why has it become so popular? It’s simple really. Square video (1:1) takes up more real estate on mobile...