(617) 631-2616 | Digital Marketing Stream
How To Pursue a Cross-Channel Marketing Campaign Now

How To Pursue a Cross-Channel Marketing Campaign Now

Sep 5, 2019 | Marketing

Cross-channel Marketing   Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit.   Now, with the advent of technology and a wider range of...
Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Apr 25, 2019 | Marketing

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
How To Use Square Video Across Social Media Platforms

How To Use Square Video Across Social Media Platforms

Mar 7, 2019 | Marketing

How to use square video – how it works and which apps to use   You may have heard of the rise in popularity of square video for social media channels. But why has it become so popular? It’s simple really. Square video (1:1) takes up more real estate on mobile...
Everything You Need To Know About Chatbot Copywriting

Everything You Need To Know About Chatbot Copywriting

Oct 2, 2018 | AI, Technology

Whether you’re an aspiring entrepreneur or the proud owner of an established e-commerce store, you should have heard of the benefits of chatbot copywriting by now. A decade ago, they were nothing more than novelty experiments, but they’ve long since achieved...