Color Psychology and Its Web Design Applications

Color Psychology and Its Web Design Applications

Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience?   Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
Marketing: Your Guide to Social Selling

Marketing: Your Guide to Social Selling

Your Guide To Social Selling:   The chances are that you have already heard of social selling. It simply refers to the process of developing relationships as part of the sales process – most often on social networks like LinkedIn, Twitter, and Facebook....
4 Reasons Why Nobody Reads Your Business Blog

4 Reasons Why Nobody Reads Your Business Blog

When it comes to receiving content marketing advice, you often hear the words, “start your own blog”.   After all, according to Hubspot, B2B marketers that use blogs manage to achieve 67 percent more leads than those who don’t. Plus, blogs are also easy and...
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