Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
Mar 23, 2026 | CTV Advertising
Most companies lag as Connected TV adoption accelerates. Connected TV is no longer an emerging channel. It is quickly becoming the center of modern advertising, combining the reach of television with the precision of digital targeting. A gap is forming in...
Feb 23, 2026 | Advertising, AI, CTV Advertising
Advertising is no longer simply a marketing function. Increasingly, it is becoming operational infrastructure. As we move through 2026, the most meaningful shifts in advertising are not about new formats or incremental performance gains. They are structural....
Feb 13, 2026 | Advertising, AI, CTV Advertising
Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
