Aug 16, 2026 | Advertising, CTV Advertising
Are you seeing the same streaming ads over and over…and over again? You’re not imagining it. Connected TV advertising has become more sophisticated, more measurable and more accessible to advertisers of all sizes. Yet one surprisingly basic problem remains: viewers...
Jul 13, 2026 | Advertising
QR codes are becoming increasingly common in Connected TV advertising because they solve one of television advertising’s oldest challenges: how to turn a viewer’s attention into immediate action. With a quick smartphone scan, viewers can move directly from...
Jul 1, 2026 | CTV Advertising
The traditional television commercial is undergoing its most significant evolution since the introduction of color. For decades, TV advertising operated strictly as a top-of-funnel awareness tool. Viewers watched a commercial, memorized a brand name, and hopefully...
Jun 8, 2026 | AI, Chatbots
The Chatbot Era Is Over: Why AI Agents Are Becoming Digital Coworkers Businesses spent years investing in chatbots to improve customer engagement, automate routine interactions, and provide faster access to information. Many of those investments delivered...
