by womanceo | Jan 3, 2020 | AI, Technology
Estimated reading time: 6 minutes, Artificial intelligence (AI) is taking us where we’ve never been before, and it’s an exciting journey. It’s difficult to know how best to make use of it, though, with technological tools like new AI-powered chatbots popping up...
by womanceo | Feb 10, 2020 | Digital Marketing, Web Design, Web Development
We live in a digital world where having a website has become more critical than ever before, especially when you own a business. However, just having a website will no longer do the trick, but keeping your web design more professional in all aspects should. After all,...
by womanceo | Nov 23, 2019 | AI, Social Media, Technology
The use of AI in marketing is likely to disrupt networking platforms in 2020 even more than it has to date. Top trends you can expect to see: 1 – With the new decade having now arrived, companies of all shapes and sizes (including mine) are...
by womanceo | Dec 5, 2019 | Digital Marketing, Web Design
In 2019, we saw web design trends veer towards making websites more mobile-friendly. It was also a year when webmasters worked hard to make their pages load faster and their entire site more intuitive than ever. We’ve also witnessed the growth of animation and...
by womanceo | Jul 30, 2019 | Digital Marketing, Web Design
Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience? Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
by womanceo | Sep 11, 2019 | Digital Marketing News, Technology, Web Design
The best tools available to web designers are usually ones for which they pay top dollar. After all, the results these often high-priced tools produce are simply amazing. Stunning websites with all the bells and whistles are par for the course when their web designers...
by womanceo | May 22, 2019 | Advertising, Podcasts
Podcasts are a rapidly growing marketing channel for brands. They’re diverse, popular, and are a great way to reach your target audience directly. There are a few ways to use podcasts to grow your brand, from hosting your own podcast to placing an ad on an existing...
by womanceo | Apr 10, 2019 | Digital Marketing News, Social Selling
Image credit: Adobe Spark Your 2020 Guide To Social Selling: The chances are that you have already heard of social selling. It simply refers to the process of developing relationships as part of the sales process – most often on social networks like...
by womanceo | Dec 19, 2019 | Digital Marketing News, Technology
Image by Jamie Street Below are 10 tech apps you can use for digital marketing in 2020 The internet has changed the business marketing game, especially over the past decade. An entrepreneur can now run and promote their business themselves without any...
by womanceo | Apr 25, 2019 | Digital Marketing News, Marketing
Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
by womanceo | Oct 2, 2018 | AI, Digital Marketing News, Technology
Whether you’re an aspiring entrepreneur or the proud owner of an established e-commerce store, you should have heard of the benefits of chatbot copywriting by now. A decade ago, they were nothing more than novelty experiments, but they’ve long since achieved...
by womanceo | Mar 7, 2019 | Digital Marketing, Video
How to use square video – how it works and which apps to use You may have heard of the rise in popularity of square video for social media channels. But why has it become so popular? It’s simple really. Square video (1:1) takes up more real estate on mobile...
by womanceo | Mar 19, 2018 | Content Marketing, Digital Marketing News
Every successful content strategy starts with good planning. When you begin launching a content strategy, it is important that you are prepared with a general idea of the post topics and an understanding of what you hope to achieve when creating blog posts....
by womanceo | Dec 20, 2018 | Digital Marketing News, Security, Technology
Protecting your client’s personal information online is just good business sense. If you show that you’re able to protect their information, their trust and confidence in you increase. Happy days. If you need even more of a reason to work extra hard to protect...
by womanceo | Apr 26, 2018 | Advertising, Lead Generation, Social Media News
Social media advertising has taken the world by storm! While there are many digital marketing strategies to choose from, only one can consistently boost sales. Our recommendation: Social Media Advertising. What are the benefits of Social Media...
by womanceo | Sep 5, 2019 | Digital Marketing News, Social Media
Cross-channel Marketing Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit. Now, with the advent of technology and a wider range of...
by womanceo | Aug 1, 2019 | cybersecurity, Technology, women
Cyber Security is a well-paid, diverse industry, growing on a global scale. Yet there is a skills shortage when it comes to females employed in the industry. A study from ISC found that women comprised only 11% of the industry workforce, a figure that has...
by womanceo | Oct 23, 2018 | AI, cybersecurity, Security, Technology
E-Commerce Breeds Predators and AI’s of Lack Security is Scary In our digital world where shopping, social and financial transactions (including investments, insurance, and banking) occur online, E-commerce has become a breeding ground for the worst kind...
by womanceo | Feb 25, 2019 | Digital Marketing News, Social Media
Understanding how to share content properly on social media is not an easy task. But if you are hoping to gain followers and fans, let’s get started! It’s not as simple as sharing something you think people will like and hoping for the best. Between...
by womanceo | Feb 3, 2019 | Content Marketing, Digital Marketing News
When it comes to receiving content marketing advice, you often hear the words, “start your own blog”. After all, according to Hubspot, B2B marketers that use blogs manage to achieve 67 percent more leads than those who don’t. Plus, blogs are also easy and...
by womanceo | Nov 19, 2018 | Digital Marketing News
Image credit: PublicDomainPictures With each new year comes new digital marketing and technological possibilities. Things change so quickly in the digital sphere that it’s only when we look back to, say, five years ago, that we realize how drastically things...
by womanceo | Mar 8, 2019 | women
Today is International Women’s Day, so what better time to celebrate women in the workplace? There was a time when women weren’t even allowed in the workplace — and if they were, they were treated pretty poorly and only given menial tasks to complete. Guess it...
by womanceo | Oct 11, 2018 | Digital Marketing News, Lead Generation, Social Media News
Leads. We all want more of them so that we can grow our business. But have you ever tried grabbing leads via social media? True, people use social media primarily to be, well, social. But as research has shown, although millennials don’t want to be sold...
by womanceo | Aug 21, 2018 | Digital Marketing News
No matter if you’re just getting started with your business or you’ve been going for years, everyone is feeling the heat from growing competition. If you’ve stepped foot on Facebook or Instagram recently, you know how many get-rich-quick marketing...
by womanceo | Jun 24, 2018 | Content Marketing, Social Media News
When you run a business under your name rather than a business name or sell services specific to your skills, you may feel like branding is irrelevant. However, that couldn’t be further from the truth. Building a personal brand is essential whether you’re an...
by womanceo | Jun 21, 2018 | Content Marketing, Technology
As artificial intelligence and machine learning continue to evolve, this will have a significant impact on content management systems. How we create content moving forward will be different. How searching for content on the internet is changing using AI Where machines...
by womanceo | Apr 14, 2018 | Digital Marketing News
Understanding how to drive more traffic to a website, and convert that traffic to clients and boost sales, continues to be a mystery to many. As a small or medium-sized business, you’re probably wondering how to be heard above all the digital noise despite not...
by womanceo | Dec 4, 2019 | Content Marketing, Digital Marketing News, Lead Generation
Your blog is a staple for attracting new visitors, who are in search of more information about you and your website. A modern blog thrives on content marketing and the usefulness of the information posted on the blog. Businesses that blog, get 120% more lead...
by womanceo | Nov 16, 2019 | Content Marketing, Marketing, Web Design
We decorate our homes and workplaces during the holiday season to add festive cheer. Why shouldn’t we do the same for our websites? Silly as it may sound to some, decorating your website for the holidays is important. It’s a website’s way of keeping up with the spirit...
by womanceo | Jan 10, 2019 | Digital Marketing News, LinkedIn
2018 has been a busy year for social media. Take Facebook, whose public battle with Russian trolls and fake news was eclipsed only by the Cambridge Analytica scandal. Or Instagram, rolling out an update over Christmas, only to quickly reverse it within...
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