How To Pursue a Cross-Channel Marketing Campaign Now

How To Pursue a Cross-Channel Marketing Campaign Now

Cross-channel Marketing   Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit.   Now, with the advent of technology and a wider range of...
Color Psychology and Its Web Design Applications

Color Psychology and Its Web Design Applications

Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience?   Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
Marketing: Your Guide to Social Selling

Marketing: Your Guide to Social Selling

Your Guide To Social Selling:   The chances are that you have already heard of social selling. It simply refers to the process of developing relationships as part of the sales process – most often on social networks like LinkedIn, Twitter, and Facebook....
The Do’s and Don’ts of Sharing Content on Social Media

The Do’s and Don’ts of Sharing Content on Social Media

Understanding how to share content properly on social media is not an easy task. But if you are hoping to gain followers and fans, let’s get started!   It’s not as simple as sharing something you think people will like and hoping for the best. Between...
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