Jun 5, 2026 | CTV Advertising
What Is Changing in CTV Advertising in 2026? Connected TV (CTV) advertising is entering a new phase. While streaming continues to pull viewers away from traditional television, the biggest industry shift is not audience growth. It is accountability. Advertisers...
Feb 13, 2026 | Advertising, AI, CTV Advertising
Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
Oct 27, 2021 | Archive, Marketing
To say the direct to consumer (D2C) market is booming is an understatement. In 2020, forecasted D2C sales were a staggering $17.75 billion. That’s an impressive 24.3% increase compared to the year prior. Direct to consumer products thrive in the digital...
