Oct 8, 2026 | Advertising, CTV Advertising
For decades, television advertising belonged largely to big brands with big budgets. A small or midsize business could certainly advertise on television, but the economics often made it difficult. Traditional broadcast and cable campaigns typically required larger...
Sep 23, 2026 | Advertising, CTV Advertising
Connected TV advertising is no longer reserved for national brands with enormous media budgets. Streaming platforms have opened television advertising to a much broader group of businesses, including small and midsize brands that want to build awareness, reach...
Aug 18, 2026 | Advertising
FOR IMMEDIATE RELEASE BURLINGTON, Mass. — August 31, 2026 — Connected TV advertising has become remarkably easy to buy. Brands of almost every size can now reach viewers across streaming television, often with flexible budgets, targeted audiences, and campaign tools...
Aug 18, 2026 | Advertising, AI
ChatGPT, Copilot, Google AI and the Emerging Cost of Advertising Inside AI Updated August 2026 For years, digital advertising has largely revolved around a familiar set of destinations: search engines, social platforms, websites, mobile apps, and streaming television....
Aug 17, 2026 | Advertising, CTV Advertising
Watch a single Connected TV commercial break, and the mix of advertisers can be striking.A major national brand may be followed by a regional service company, a niche consumer product, a law firm, a healthcare advertiser, a local retailer, or a business many viewers...
