What Is Changing in CTV Advertising in 2026? Connected TV (CTV) advertising is entering a new phase. While streaming continues to pull viewers away from traditional television, the biggest industry shift is not audience growth. It is accountability. Advertisers...
Image credit: PublicDomainPictures With each new year comes new digital marketing and technological possibilities. Things change so quickly in the digital sphere that it’s only when we look back to, say, five years ago, that we realize how drastically things...