How To Pursue a Cross-Channel Marketing Campaign Now
Cross-channel Marketing Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit. Now, with the advent of technology and a wider range of...
Color Psychology and Its Web Design Applications
Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience? Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
Why Hyper Personalization Is Marketing Tech At Its Best
Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
Marketing: Your Guide to Social Selling
Your Guide To Social Selling: The chances are that you have already heard of social selling. It simply refers to the process of developing relationships as part of the sales process – most often on social networks like LinkedIn, Twitter, and Facebook....