The Real Cost of Advertising on AI Platforms

The Real Cost of Advertising on AI Platforms

Why the OpenAI ad pricing conversation benefits from context Interest in AI platform advertising is rising, and with it, questions about pricing. Evaluating costs for these platforms, which operate differently from traditional channels, requires context. When...
The End of Apps. What AI Agents Mean for Businesses.

The End of Apps. What AI Agents Mean for Businesses.

OpenAI’s latest announcement marks a significant change in how people interact with technology. Apps are no longer the destinations we open; they are the platforms we use. They are becoming invisible layers inside our conversations. For more than a decade,...
7 Remarkable Tips To Prevent B2C Failure

7 Remarkable Tips To Prevent B2C Failure

As my digital marketing company grows, the one thing that jumps out at me the most is the real potential that many small companies have to be remarkable.   As we perform digital audits of businesses, our job is to assemble a plan that would build an online...
Navy Blue glass like logo. The letter is a D.
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