Color Psychology and Its Web Design Applications

Color Psychology and Its Web Design Applications

Jul 30, 2019 | Web Design

Did you know that color psychology and its web design applications play a crucial role in your website visitor user-experience?   Color psychology is a sub-field of behavioral psychology that focuses on how colors and human emotions, attitudes, and values...
How To Plan An Amazing Podcast Advertising Campaign

How To Plan An Amazing Podcast Advertising Campaign

May 22, 2019 | Advertising

Podcasts are a rapidly growing marketing channel for brands. They’re diverse, popular, and are a great way to reach your target audience directly. There are a few ways to use podcasts to grow your brand, from hosting your own podcast to placing an ad on an existing...
Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Apr 25, 2019 | Marketing

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
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