We live in a digital world where having a website has become more critical than ever before, especially when you own a business. However, just having a website will no longer do the trick, but keeping your web design more professional in all aspects should.
After all, your website represents your business, and your web design must look impressive at all times.
Your goal is to stand out from your online competition and making your web design more professional is a perfect strategy.
Potential customers and business partners are seeking to get a feel of what your business is all about, and your web design can speak volumes.
A professional-looking web design should alleviate any concerns you might have about the impression your website makes on people.
However, if you think your website could still use some improvement in that regard, here are some website design tips on how to make your site look more professional in the eyes of your traffic.
Keep it simple
Beautifully-designed websites are eye candy, but when it comes to making your site look professional, less is definitely more.
If you can take out most of the unnecessary elements from your website’s design, code, and content, it will look more streamlined and straightforward, which always comes across as more professional.
Another important tip is to leave more whitespace. Aside from giving your content more breathing room, whitespace also makes pages easier to read, and lends your pages more sophistication and balance.
A professional website is one that anyone can navigate with ease. Users should be able to move around the site without getting lost, and get where they want to be with a click or two.
Your website should have clickable navigation elements as well as a working search feature to make navigation easy. It would also be a great idea to link your business logo to the homepage.
Make your site more readable
You want people to understand your content even when they’re just scanning it to save time. You need to improve your site’s readability to make doing so easier on your audience.
Being mindful of your font use is a great way to boost readability. Always use typefaces big enough to read, and it’s usually 16pt for the body text.
Use bigger sizes for headings and subheadings. You should also never use more than three types of font for your website.
Readability will also improve if there is enough contrast between the text and the background.
Use high-quality images
A website has “professional” written all over it when it features stunning, high-quality photographs.
Of course, it would appear more professional if you avoid stock photos and use original pictures instead, preferably ones taken by a pro.
Original pictures of your products and your staff will also make your website more authentic in the eyes of its visitors.
Increase page load speed
People want fast-loading pages because slow ones waste their time. If your pages take more than three seconds to load, many people will consider that slow and, therefore, unprofessional because you’re making them wait longer.
Optimizing images can help your site speed up and avoid the use of custom fonts, minifying your code, and reducing redirects.
Content promoting your products and services that people can read is good, but if the ever-growing popularity of video is any indication, videos featuring your offerings are even better. They are easier to consume and are more engaging, after all.
By 2022, all web traffic will be 82% video, which means it will be the primary and most professional form of content that you can post online.
Choose your colors wisely
Colors give life to your website, but if possible, limit your site to three. You can’t be using so many color schemes on your website because they could make your website look gaudy in the end.
Whatever colors you decide to use, you also have to make sure they blend well to ensure harmony in your web design’s overall look.
You might also want to check out color psychology and see if you can use colors in your web design to bring out certain responses in people to further the goals of your business.
With mobile users continuing to outnumber desktop users, it would be in your best interest to offer them a website that looks good on their devices.
In an increasingly mobile world, no website can be considered professional if it doesn’t display well and is difficult to navigate when accessed on smartphones and tablets.
In any case, mobile users will readily drop any website that isn’t mobile-friendly, so make sure yours has a responsive design so you won’t miss out.
You can make adjustments to your web design yourself, but if you can have a professional web designer working on your site, its chances of achieving a highly-professional look will be even better!
Improve your company branding strategy and learn the latest digital marketing trends- contact Digital Marketing Stream today!