As artificial intelligence and machine learning continue to evolve, this will have a significant impact on content management systems. How we create content moving forward will be different.
How searching for content on the internet is changing using AI
Where machines are highly skilled at managing large volumes of data, they will learn how to identify accurate and relevant data more precisely. They will outpace us.
And, voice search is here to stay!
In fact, artificial intelligence and machine learning will drive an increase in demand for the use of keywords resulting in a burst of high-quality and easy to find content.
But: “Vulnerabilities in voice assistants like Microsoft’s Cortana and Amazon’s Alexa are perfect examples of how the rush to simplify can cause complicated problems down the road”.
If you’d like a more in-depth information read: Cracking Cortana: The Dangers of Flawed Voice Assistants
Will AI and machines write all content for consumers in the future?
We have to keep in mind that not all consumers transform at the same pace. For now, we know AI writers exist, are producing blogs, and they are learning at a fast pace.
Today, AI writers can search the Internet for high-quality bits of data, using and not using voice, and complete a well-written blog post using friendly keywords.
So, how do you prepare content for AI voice searches?
- Gain a good understanding of Google’s Search Quality Rating Program and Guidelines Overview. This is definitely worth the read and a bookmark.
- When creating content, keep in mind that consumers of many ages will read it. Keep language simple, not only for your readers but for voice search.
- Save highly technical language for the office. This post scores 60.7 in the Flesch Reading Ease test which is considered an easy read. That is your goal (as high of a score as possible).
- Insert questions and answers related to your keywords. Search engines will be looking for user-friendly keywords.
- Think of questions that your audience will ask search engines. What questions would you ask?
Siri, Alexa, and Google are familiar systems that understand speech and voice recognition.
But, as speech companies such as Nuance, Verint, and OpenText develop more interactive systems and apps, voice recognition will continue to explode.
Almost 50% of adults in the U.S. are already using voice search, and the number of homes using smart devices continues to rise.
Increase how often you search the internet using voice and you will stay ahead of the game.
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By Audrey DeSisto
