Cyber Security: How To Attract Women To Work In The Industry | Digital Marketing Stream

Photo by Fezbot2000 on Unsplash

 

Cyber Security is a well-paid, diverse industry, growing on a global scale. Yet there is a skills shortage when it comes to females employed in the industry.

 

A study from ISC found that women comprised only 11% of the industry workforce, a figure that has stagnated over the past few years. The number of technology jobs held by women has been shrinking.

 

women in tech graph

Source: Statista

 

Add to this the fact that in the industry, women have on average higher levels of education than men, with 51 percent holding a master’s degree or higher, compared to just 45 percent of men. Yet despite that fact, those who are working earn, a lower average annual salary than their male colleagues.

 

In this article, we’re not looking at what the causes of this major gender-discrepancy might be.

 

Instead, we’re offering a few simple steps for businesses in the Cyber Security industry to take, which can help attract more female staff.

 

1. Run Webinars

 

Webinars are a great way of raising awareness and boosting recognition of your business, while simultaneously focusing on recruiting women to your business.

 

In the last 8 years, the use of webinar and video conferencing as a means of recruitment has increased by 49%.

 

Many organizations currently use webinars purely as a means of introducing their brand or the services they offer.

 

You can increase your applicant pool and the possibilities of attracting female applicants by sharing informative content via your webinars which announce new job opportunities and highlight the advantages of your business as a welcoming, accepting and supportive place to work – regardless of gender or background.

 

This shouldn’t just be a webinar which brags about how amazing your business is! But it should highlight all the perks which employees at your business gain. If you have a current female employee, use her as an example of how women can succeed in cybersecurity, for example:

 

  • Salary package
  • Mentoring and education
  • Promotion opportunities
  • Work/Life balance

 

The other advantage of using webinars as a recruitment tool is that you don’t have to go through the same questions and info individually with each interested candidate.

 

Recording your webinars and adding them as a resource to your website will showcase to visitors your goal of becoming a Cyber Security workplace that actively welcomes women.

 

2. A Podcast on the topic

 

Regardless of whether you already run a podcast series or not, this is a fantastic way of reaching out to large audiences with your message.

 

Podcast equipment

Source: Photo by Austin Distel on Unsplash

 

If you are new to podcasting, being a featured guest on specific podcasts related to Cyber Security, Data Protection, Information Security and Privacy, or indeed to women in tech industries, could be a great place to start spreading your message – check out Listen Notes to find the podcast for your business.

 

As with the webinar option, you should use the podcast platform as a way of showing the advantages and attractions of your business – without simply bragging about your inclusivity in the workplace!

 

People who download a podcast will be on the move, usually doing something else at the same time, so make your time count. Build a narrative that tells a story about your business:

 

What the challenge was (e.g. lack of female employees in the business)
The advantages of overcoming the challenge (e.g. greater balance, workplace diversity)

 

What you have done/are doing to overcome the challenge (e.g. work/life balance, promotion opportunities, salary packages, etc).

 

3. A Video of Women in the Field

 

When it comes to social media, there is hardly a better way of getting your message across than video.

 

In the space of a year, branded video content increased 258% on Facebook and the chances of getting shared on Twitter are 6x more likely with a video.

 

As with the other mediums we’ve discussed, you want your videos to showcase what your business does, or the steps you are taking, to be an inclusive tech workspace that welcomes female employees.

 

Check out this example from KPMG of how to attract female clients to Cyber Security:

 

 

Thinking from your persona’s perspective, what would make them click on your video and find out more? The prime example is an existing story you can already tell.

 

Your video should aim to show the success story of a female employee and what your business did to facilitate that success. Let the viewer put themselves in the subject’s shoes.

 

Bear in mind though, when it comes to social media video, 85% are watched with the sound off and you are constantly competing against multiple distractions – so make sure your video is short and sweet, has subtitles and holds the viewer’s attention from the outset.

 

4. Recruit Female College Grads

 

If you want to hire new college grads for positions in your business, a targeting strategy that reaches them on social media will help to spread the message.

 

female graduate

Source: https://media.giphy.com/media/sRHSQ1OKQHJ6S91Lzp/source.mp4

 

Tailor the message of your business to this new audience. Recent information technology graduates, looking to get into the world of cyber security, information security or data protection will not much experience in the job-hunting process.

 

Publish content on your website and social media that explains your company goals and ethics, and outlines the ease of application for these new grads. 

 

If you don’t already, consider running internships that offer paid training and bonus on completion – and build this into narratives of successful female applicants. 

 

Colleges like Harvard host annual events for its Master’s and PhD students. These virtual career fairs allow employers like you to connect with top-notch future or recent graduates. 

 

5. Adapt Your Content 

 

 Our final recommendation is to adapt the message you are giving out by changing your content.

 

women in tech

Source: Photo by CoWomen on Unsplash 

 

It could be the smallest of changes that make the biggest of differences. Perhaps the images on your site or social media pages only depict men – even if they are just stock images.

 

Maybe the content you produce refers to all clients as males: ‘he wanted this’ or ‘he achieved these results’.

 

Adjusting your message to include more mention of women in your business can contribute towards building the brand image you are after.

 

Include images, videos and interviews of female professionals, change the gender in your content to reflect what ‘she’ wanted or what you achieved for ‘her’. 

 

Attracting Women to the Cyber Security Industry 

 

Its no small feat to change the perception of a male-dominated industry. STEM industries, and Cyber Security in particular, has historically failed to draw female applicants on a global scale. 

 

But information security and data protection now has more interest than ever. More women are looking into the industry as a potential career opportunity.

 

Taking some of the recommendations mentioned in this article onboard can help you to build your social media presence and adapt your message to one of an influencer that helps recruit and support women in an under-represented industry. 

 

The demand for female employees in Cyber Security is large. If you can show what you offer that makes you stand out of the crowd, you can reap the rewards, and set the trend to becoming a representative and more diverse tech business. 

 

About the author:

Author photoBen Culpin is a content marketer for WakeupData, a data feed management company driven by its mission to help empower e-commerce businesses. He specializes in creating valuable, actionable content which will save online merchants time and money. Check out the WakeupData blog and connect with him on LinkedIn and Twitter.

 

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