AI is taking us to places we’ve never been before, and, when it comes to content creation, it can change your life. Graphic templates, easy video creation, social media postings, and syndication are all AI-driven content creation functions you can perform using new and exciting automation tools.
The Importance of Content
Content creation is still an essential part of getting your message out to customers.
Whether you’re talking written blog posts, downloadable lead generation content like whitepapers, or video clips you hope will go viral on YouTube, AI content creation software can lighten the load.
Here are some of the ways it does this.
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1. Matching your content to consumer searches
Ask any content marketer what the hardest part is of creating regular content and coming up with ideas will win hands-down.
It’s far simpler, but, when you have data on which to base your choice of topics. When your AI can tell you:
- what users are searching for when they land on your site
- which search terms are used the most often, and
- where they go after leaving your site
then you have a much better idea of what they want to know. You can use this to help develop the right content to match their questions.
Covering topics too broadly is a common mistake in content creation, but AI can help you “drill down” to uncover what your followers want to know.
2. Curating and optimizing content
There’s a veritable ton of content available online, on practically every topic. You don’t have to reinvent the wheel every single day.
It’s often useful to find existing content and curate it, with an added comment or lead that’s optimized for your key terms.
AI is very good at using ML or machine learning in content creation if you give it some basic parameters.
ML is also excellent at optimization, especially from the technical viewpoint of tagging and metadata.
Since you don’t need human insight to draw a parallel between a concept and your position, AI can help feed your hungry social profiles when you’re otherwise occupied.
AI-Driven Content Management Tools You Can Use
We looked at some tools available to help you improve your artificial intelligence content creation, and found several options you can try:
Automating Content Interactivity with Ceros
Interactive content is vital for customer engagement and fits in well with the omnichannel strategy that’s currently in focus.
Once you’ve identified the topics and key terms you need to cover, Ceros’s Studio software can help you turn that into an immersive content experience to capture your user’s attention.
Social Media Planning and Management with Hey Orca
Having a ton of social media content is a good problem to have, but scheduling and publishing it in a timely way can become overwhelming.
AI is good at scheduling, and Hey Orca has a simple drag-and-drop platform that allows you to manage any quantity of content updates seamlessly.
Managing Content Publication with Magnolia
The use of AI and ML are having a major impact on content management systems (CMSs), in terms of optimizing the combination and timing of content.
Now, a sophisticated system can track what users are showing interest in and present a custom mix of already-available content to address these interests.
Magnolia-CMS offers a headless system that works with any frontend to match content to your users’ actions.
Content Conversion Optimization with Atomic Reach
Another area of ai-driven content management that’s doing well is conversion optimization.
The AI can take new or existing content and make sure it’s optimized in the best way possible.
For example, Atomic Reach’s AI can identify and zero in on the critical words and phrases, rewrite them to personalize the language for each audience and match them to users’ searches and preferences.
This improves traffic and engagement and increases the likelihood of conversions from the content.
Natural Language Generation with Wordsmith
Natural language generation (NLG) is the use of AI to create written or spoken information automatically from data, at the speed of thousands of pages per second.
Wordsmith also uses various methods to adapt the content style, tone, and structure for the audience and purpose, in a three-stage process.
The process starts with document planning, during which it determines what needs to be said and creates an abstract document outlining the structure of the information.
It then goes on to choose words and terminology, and aggregate of the material to conform to specifications identified during planning.
Audience Matching with Taboola
This is a program with an advanced predictive capability that analyzes multiple real-time signals to discover a match between content and the people who are most likely to respond to and engage with it at a given time and place.
Some of the data analyzed include geographical location, context, the device the prospect is using, social media trends and other information.
Taboola works in reverse to the way search engines operate.
The search engines deliver results based on what a user searches for, while Taboola recommends content under the headline “You may also like..” which is based on the user’s preferences and behavior as identified by the site’s algorithms.
Automated Curation (Curata)
Content curation is big news these days, not only because there’s so much material out there that sharing it makes sense.
After all, where’s the value in spending time and money creating new content that duplicates what’s already available?
By curating content, you get to share what’s new without violating copyright protection, but it’s been a laborious process until now.
But, not any longer, Curata uses AI to find information based on team ideas, customer feedback, keywords, and concepts, as well as to schedule and share it on appropriate social media sites.
Key Takeaway
AI-driven content creation might not yet have reached the point where it can do everything, but it can certainly do a lot to help you boost your digital marketing efforts.
AI can create the right materials, use the right language and format, and deliver them to the right people at the right time.
And the beauty is you don’t need fantastic design skills or creative ability on your team to generate outstanding campaigns.
Get the right AI tools in your martech stack and you’ll be on track to support your digital marketing campaign with great content management.
By Tracey Stepanchuk and Audrey DeSisto
Tracey is a professional freelance writer for B2B companies in the tech space. View her portfolios at TraceyStep.com
