Social Media in 2025: Best Places to Build Your Brand

Social Media in 2025: Best Places to Build Your Brand

Social media is no longer optional. It’s a brand engine that fuels visibility, credibility, and growth. But with so many platforms available, how do you know which ones matter most for your business?

According to Deloitte, social commerce spending surpassed $1 trillion globally and continues to grow at 25% annually. Gen Z and Millennials, in particular, say influencers and brand presence on social directly impact their buying decisions.

So let’s break down social media in 2025, and the best places to build your brand.

 

LinkedIn – The B2B Growth Engine

With over 1 billion members, LinkedIn remains the top platform for healthcare, biotech, and technology companies. It’s built for thought leadership, networking, and lead generation.

Why LinkedIn works:

• Showcase authority with industry insights
• Publish long-form posts, video, and newsletters
• Connect with executives and decision-makers

📌 Suggestion: Link this section to your Services page on LinkedIn Ads/Marketing.

 

Instagram – Storytelling with Impact

Instagram’s 2 billion monthly users make it essential for visual storytelling. In 2025, Reels and Stories remain the fastest way to reach and engage audiences.

Use Instagram to:

• Humanize your brand with behind-the-scenes content
• Share Stories to drive real-time engagement
• Build awareness with creative visuals

 

Facebook – Community + Paid Reach

Despite changing algorithms, Facebook’s nearly 3 billion monthly users still make it valuable. For biotech and healthcare, it’s particularly strong for community engagement and cost-efficient paid ads.

Use Facebook to:

• Build niche groups and communities
• Run targeted paid campaigns
• Share educational and thought leadership content

 

YouTube – Authority Through Video

With 2.5 billion monthly users, YouTube remains the long-form video hub. From explainer videos to YouTube Shorts, it’s a powerful trust-builder.

Use YouTube to:

• Share educational videos
• Create evergreen explainers or demos
• Leverage Shorts for quick engagement

 

TikTok – Fast Growth & Authentic Reach

TikTok’s 1.5 billion users prove it’s more than a passing trend. In 2025, even B2B and biotech firms are experimenting here.

Use TikTok to:

• Reach younger demographics
• Showcase culture and behind-the-scenes
• Build authentic, short-form video content

 

Pinterest – Intent-Driven Inspiration

With 465M monthly users, Pinterest is often overlooked but powerful for certain industries. It’s great for healthcare lifestyle branding, retail, and education.

Use Pinterest to:

• Share infographics and guides
• Inspire with evergreen content
• Reach female-driven audiences

 

X (Formerly Twitter) – Quick Conversations

X isn’t the center of professional thought leadership it once was, but it’s still useful for real-time updates and event-driven engagement. For biotech and tech brands, it’s worth maintaining a presence — just with focused effort.

Use X to:

• Join live event conversations
• Share quick insights
• Stay visible where industry watchers still gather

 

Bluesky – The Emerging Professional Network

Bluesky is growing as an alternative microblogging space, with a more professional and academic tone. While the audience is smaller than X, it’s an opportunity to connect early with forward-thinking communities in biotech, healthcare, and tech.

Use Bluesky to:

• Build credibility with early adopters
• Share thought leadership in emerging spaces
• Connect with academics, innovators, and media professionals

 

Should You Be Everywhere?

No. Focus on where your audience lives and where you can post consistently.

• Healthcare & Biotech → LinkedIn, YouTube, Facebook
• Technology & SaaS → LinkedIn, YouTube, X, Instagram
• Retail/Consumer Brands → Instagram, TikTok, Pinterest, Facebook
• Education & Thought Leadership → LinkedIn, YouTube, Instagram

 

Tips to Maximize Your Social Media Presence

• Develop a content strategy aligned with your audience
• Stay consistent with posting & branding
• Monitor performance with analytics tools
• Use visuals (images, infographics, video) to boost engagement
• Engage authentically with comments and conversations
• Stay current with platform updates and trends

 

Final Thoughts

You don’t need to be on every platform — but you do need to dominate the right ones. With the right focus, social media becomes a growth engine for visibility, leads, and authority.

At Digital Marketing Stream, we specialize in helping healthcare, biotech, and tech companies cut through the noise with strategies that work.

📩 Ready to optimize your social media presence in 2025? Contact us today to get started.