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Below are 10 tech apps you can use for digital marketing in 2020
The internet has changed the business marketing game, especially over the past decade.
An entrepreneur can now run and promote their business themselves without any investment beyond an internet connection and a reliable computer.
Although digital marketing carries a slight learning curve for beginners, there are various online tools you can use to execute a successful digital campaign.
In this article, we share with you 10 tech apps you can use for a digital marketing campaign in 2020.
For ease of reference, we’ve divided them into five categories: mailing, content, analysis, advertising, and SEO. Excited? Let’s begin!
In a world profoundly connected by social media, it’s easy to give in to the misconception that email is dead. That is definitely not true.
Email is a powerful tool that can help you forge a more personal relationship with your clients, and share your product or service with them.
Here are two email-related services we have found helpful:
Constant Contact is a popular email marketing platform, which offers more than an email distribution service. It also has various conversion features available to turn subscribers into customers, and its prebuilt templates and easy installation has made it popular with bloggers and website owners.
Email management is an important component of an email marketing campaign. EmailOversight keeps your email lists intact and makes sure you have intel on your clients.
Details like birthdays, gender, and ethnicity all help you to provide a more personalized customer experience.
In addition, this company performs email validation, analysis, and more that ensures you get value out of the email addresses you collect.
There are multiple techniques you can employ to boost your website’s SEO. We’ll be sharing apps with you later on, but having good quality content is still the best way to gain online visitors and email subscribers.
Here are two content-related tools you can use to create and publish online:
Even if you have an incredible idea or topic to post, nobody will read it if your grammar and spelling are poor quality.
Fortunately, Grammarly can clean up and improve your content, making it almost publish-ready.
Netizens can’t stand being fed inaccurate information, but even Google can find some under-the-radar questions difficult to answer.
Quora is a question submission community where experts can elect to answer any post to the best of their ability, which makes it useful for finding obscure answers.
Analyze your online presence and the attention your website gets every day with the following tools:
Most of the tools we have posted so far have free plans, but we recommend upgrading to the paid options to get the most from their features.
With Google Analytics, however, you get a completely free tool that tracks your website’s performance. It can tell you which posts or pages perform well and where your online visitors come from.
This information is helpful for creating a content strategy for your business.
Google Analytics can sometimes be complicated and confusing to use, especially when you don’t understand the numbers you’re looking at.
Clicky is a detailed analytics tool that offers a more straightforward method of operation. You can sign up for a free plan to track a single site, but those of you who juggle multiple websites can opt for one of the paid plans.
Have you tried out any of these tools already? How is your website performing?
If you find yourself stumped for ideas on how to improve your web visitors or online shop sales, you might want to explore the next set of tools listed.
The advertising-related applications shares below work in two directions. You can either post your ads to get more visitors to your website, or you can earn money by posting their ads on your online space.
AdRoll partners with online companies like Yahoo, Instagram, and CNN.
The app has an advanced AI system that posts your ads only in places where they are relevant and are bound to get noticed by your target demographic.
Clients have claimed an increase in ROI of up to 27x on their very first ad campaign.
This is another advertising tool that can widen the range of your ads and conquer both the search giant and other Google-owned sites (like YouTube).
Google shows your ads online in searches related to the products and services that you offer. And since Google and YouTube are two of the biggest search engines online, you want your SEO techniques to click with them.
The final set of tools we feature is search optimization apps. Optimizing your website and having it show up on the coveted first page of the search result is still the best way of getting your website noticed.
Here are two powerful SEO apps to try out:
Learn more about how the best sites use meta tags to their advantage with Meta SEO Inspector, a simple tool you can install as an extension on your Google Chrome browser.
Here’s a pro tip: Use this tool on your toughest competition sites as well!
Of course, any SEO app recommendation list will not be complete without Semrush, which offers a one-stop-shop for SEO needs.
From keyword research to competition analysis, this tool covers every step of the SEO process.
Combine your use of these tools and applications to increase your online presence and reputation. Good luck!
About the Author:
Leading digital marketing and communications for EmailOversight, Nelly Murad is dedicated to helping customers make the right decisions. A graduate of the University of California, her talent for managing digital content is impeccable and her definition of success is measured only when customers are happy.