TV Streaming Ads: Targeting Audiences with AI
As advertising continues to advance, artificial intelligence (AI) significantly influences TV streaming ads, changing how brands engage with their audiences. The rise of streaming platforms has brought about new opportunities for advertisers, along with a fresh set of...
What are Chatbots – Will They Replace Humans?
What are chatbots and how do you build one? Will chatbots replace humans in the near future? Let’s dig into the complexity of the chatbots world by starting from the very beginning. We had the pleasure of interviewing the chatbots expert Ulf...
The Rise of Social Media Marketing: Embracing the Digital Shift and Investing in New Tools and Strategies
The writing is on the wall for traditional advertising — or at least according to Reuters. Based on a news agency report last year, the global ad industry is expected to face sustained losses. There are several reasons for this. The first is a growing...