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Why Hyper Personalization Is Marketing Tech At Its Best

Why Hyper Personalization Is Marketing Tech At Its Best

Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win   Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
How To Boost Your Content Strategy in 2020

How To Boost Your Content Strategy in 2020

Every successful content strategy starts with good planning.   When you begin launching a content strategy, it is important that you are prepared with a general idea of the post topics and an understanding of what you hope to achieve when creating blog posts....
7 Tips to Protect Your Client’s Personal Information Online

7 Tips to Protect Your Client’s Personal Information Online

Protecting your client’s personal information online is just good business sense. If you show that you’re able to protect their information, their trust and confidence in you increase. Happy days.   If you need even more of a reason to work extra hard to protect...
How To Boost Sales Online Using Social Media Ads

How To Boost Sales Online Using Social Media Ads

Social media advertising has taken the world by storm!    While there are many digital marketing strategies to choose from, only one can consistently boost sales. Our recommendation: Social Media Advertising.   What are the benefits of Social Media...
How To Pursue a Cross-Channel Marketing Campaign Now

How To Pursue a Cross-Channel Marketing Campaign Now

Cross-channel Marketing   Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit.   Now, with the advent of technology and a wider range of...
How To Attract Women To Work In Cybersecurity

How To Attract Women To Work In Cybersecurity

Cyber Security is a well-paid, diverse industry, growing on a global scale. Yet there is a skills shortage when it comes to females employed in the industry. The shortage of women in cybersecurity continues. According to a recent study, the global cybersecurity...
Why AI’s Lack of Security Should Scare You

Why AI’s Lack of Security Should Scare You

E-Commerce Breeds Predators and AI’s of Lack Security is Scary   In our digital world where shopping, social, and financial transactions (including investments, insurance, and banking) occur online, E-commerce has become a breeding ground for the worst kind...
The Do’s and Don’ts of Sharing Content on Social Media

The Do’s and Don’ts of Sharing Content on Social Media

Understanding how to share content properly on social media is not an easy task. But if you are hoping to gain followers and fans, let’s get started!   It’s not as simple as sharing something you think people will like and hoping for the best. Between...
4 Reasons Why Nobody Reads Your Business Blog

4 Reasons Why Nobody Reads Your Business Blog

When it comes to receiving content marketing advice, you often hear the words, “start your own blog”.   After all, according to Hubspot, B2B marketers that use blogs manage to achieve 67 percent more leads than those who don’t. Plus, blogs are also easy and...
Celebrating International Women’s Day 2021

Celebrating International Women’s Day 2021

Today is International Women’s Day, so what better time to celebrate women together!   There was a time when women were not even allowed in the workplace — and if they were, they were treated pretty poorly and only given menial tasks to complete. Guess it was our...