As artificial intelligence and machine learning continue to evolve, this will have a significant impact on content management systems. How we create content moving forward will be very different.
How will search for content on the internet change as a result of AI?
Where machines are highly skilled at managing large volumes of data, they will learn how to identify accurate and relevant data more precisely. They will outpace us.
And, voice search has arrived. How consumers search for and discover content on the internet has changed.
In fact, artificial intelligence and machine learning will drive an increase in demand for the use of keywords resulting in a burst of high-quality and easy to find content.
But: “Vulnerabilities in voice assistants like Microsoft’s Cortana and Amazon’s Alexa are perfect examples of how the rush to simplify can cause complicated problems down the road”. For more in-depth information read:
Will AI and machines write all content for consumers in the future?
We have to keep in mind that not all consumers transform at the same pace. For now, we know AI writers exist, are producing blogs, and they are learning at a fast pace.
Today, AI writers can search the Internet for high-quality bits of data, using and not using voice, and complete a well-written blog post using friendly keywords.
So, how do you prepare content for AI voice searches?
1. Try optimizing tweets using Twitter playing cards. This is only for users with a website.
2. Gain a good understanding of Google’s Search Quality Rating Program and Guidelines Overview. This is definitely worth the read and a bookmark.
3. When creating content, keep in mind that consumers of many ages will read it. Keep language simple, not only for your readers but for voice search.
4. Save highly technical language for the office. This post scores 60.7 in the Flesch Reading Ease test which is considered an easy read. That is your goal (as high of a score as possible).
5. Insert questions and answers related to your keywords. Search engines will be looking for user-friendly keywords.
6. Think of questions that your audience will ask search engines. What questions would you ask?
Siri is just one system of many that can understand speech and voice recognition.
And, as speech companies such as Nuance, Verint, and OpenText develop more interactive systems and apps, voice recognition will explode.
Voice search is here. Over 60% of consumers have started using voice search this past year. Don’t miss out on traffic.
Try increasing how often you search the internet using voice and you will find yourself ahead of the game.
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