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One major goal with social media is to try and send as much traffic as possible to your website so that people can learn more about you. The best way to build website traffic is by producing and posting high-quality content to your website and digital channels regularly. This can be custom content written for you or by you, along with content borrowed or shared from other websites, we propose a combination of both.
Producing Professional Blogs For Small Businesses
Our team of writers produce high-quality, well researched and professionally written blogs for your website. We offer 500 and 1000 word blogs.
Our copywriters work closely with you and help you create a content strategy for your website and other digital channels.
Building brand awareness for companies, when done correctly can deliver fast results. This is not a process however that happens overnight.
One of the biggest challenges that companies face is feeling overwhelmed and not knowing where to begin. Based in the Boston area, Digital Marketing Stream works closely with companies in developing a digital plan that is customized based on a digital audit, industry research and analysis. We specialize in helping companies grow their brand using web design, social media account design, SEO, online advertising, B2B content management, lead generation and social media marketing. We design plans for businesses based on where they are in the transformation process.
Developing a strong brand and being consistent with its delivery is the foundation upon which successful companies are built. Our branding experts can help you build that bridge and baseline. We will help identify what makes you stand out from your competition, define who you want to be, and most importantly what it is your target audience wants.
There are a lot of misperceptions about what branding is, whether it be personal or business branding. Rather than identifying most misperceptions found on the internet, it seems to make more sense to identify what a brand is not.
A brand is not:
- Your Services
- Your Products
- Your Logo
- Your Tagline
- Your Website
Although these things can be considered expressions of your company, they are not your brand.
Here is the simplest way Digital Marketing Stream defines brand. Branding is about the promise of a distinguishable and memorable experience. It is about creating an expectation and delivering consistency every time anyone comes in contact with your brand whether it is how your website functions, how you communicate, how your office looks, how your product and services perform, as well as your customer service and relationship management process.
As a Constant Contact partner, we are able to offer you training, newsletter, and email marketing campaign designs, customized images, and assistance with content. Contact us now for the latest introductory promotion.
Social Media Marketing
Below is some information about the networks:
Twitter: Twitter pages tend to be #1 for website traffic, and the #1 fastest growing network for most companies.
Facebook: When managing Facebook pages, we focus on producing high-quality engaging content and adding relevant hashtags to spread your content further. Facebook unfortunately only shows your content to less than 5% of your fan base because they want you to pay them extra to promote your content. We do not typically recommend investing more in Facebook. We suggest that you post content here to keep your page active and put more emphasis on other social media platforms. This is our opinion.
LinkedIn Personal Page: This is the best place for making more professional business related connections, with decision makers at companies. We use LinkedIn for connecting you with potential partners or anyone that you would like to do business with. We can help you increase your network very quickly, and get conversations started with new prospects.
Instagram: This platform is currently the fastest growing social network a can be used as a great branding tool and for audience growth. We offer high-quality custom designed image creation with your logo added to each image in a very nice professional looking way. Then we send the images to our copywriter to create custom updates with hashtags for each image. We also have a good way to increase your followers using the same strategy that we use for Twitter, and we can connect you will a large audience each day which will result in rapid account growth.
Pinterest: An important network for you mostly because of the female user base and the ability to drive website traffic. Pinterest is currently made up of more than 80% females and a good opportunity to reach a female based target audience on a regular basis.
Below are the social media marketing services we currently offer:
- Create user accounts and customized content and images for profiles: Twitter, Facebook, LinkedIn, Instagram, or Pinterest
- Content Marketing Plan
- Create customized social media posts (Instagram, Facebook)
- Curate or create customized content for LinkedIn
- **Lead Generation Campaign**
- **Social Media Training**
We also offer Google+, Google Analytics account set up and training.