Your Guide To Social Selling: The chances are that you have already heard of social selling. It simply refers to the process of developing relationships as part of the sales process – most often on social networks like LinkedIn, Twitter, and Facebook....
Whether you’re an aspiring entrepreneur or the proud owner of an established e-commerce store, you should have heard of the benefits of chatbot copywriting by now. A decade ago, they were nothing more than novelty experiments, but they’ve long since achieved...
Image by Jamie Street Below are 10 tech apps you can use for digital marketing in 2020 The internet has changed the business marketing game, especially over the past decade. An entrepreneur can now run and promote their business themselves without any...
Image credit: Max Pixel Hyper-personalization Marketing, when implemented correctly is a win-win Though it’s always been driven by market research and insight, marketing has historically cast a wide net, looking to get the maximum return on investment through...
Every successful content strategy starts with good planning. When you begin launching a content strategy, it is important that you are prepared with a general idea of the post topics and an understanding of what you hope to achieve when creating blog posts....
Cross-channel Marketing Many professionals remember when marketing was something a little more defined and concrete. It involved a mailer, for example, or a phone call, or even an in-person visit. Now, with the advent of technology and a wider range of...
When it comes to receiving content marketing advice, you often hear the words, “start your own blog”. After all, according to Hubspot, B2B marketers that use blogs manage to achieve 67 percent more leads than those who don’t. Plus, blogs are also easy and...
Image credit: PublicDomainPictures With each new year comes new digital marketing and technological possibilities. Things change so quickly in the digital sphere that it’s only when we look back to, say, five years ago, that we realize how drastically things...
No matter if you’re just getting started with your business or you’ve been going for years, everyone is feeling the heat from growing competition. If you’ve stepped foot on Facebook or Instagram recently, you know how many get-rich-quick marketing...
Understanding how to drive more traffic to a website, and convert that traffic to clients and boost sales, continues to be a mystery to many. As a small or medium-sized business, you’re probably wondering how to be heard above all the digital noise despite not...
Your blog is a staple for attracting new visitors, who are in search of more information about you and your website. A modern blog thrives on content marketing and the usefulness of the information posted on the blog. Businesses that blog, get 120% more lead...
2018 has been a busy year for social media. Take Facebook, whose public battle with Russian trolls and fake news was eclipsed only by the Cambridge Analytica scandal. Or Instagram, rolling out an update over Christmas, only to quickly reverse it within...
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