10 Expert Tips For Successful Google PPC Advertising | Digital Marketing Stream

Google AdWords has the power to help your business realize impressive profits. Reaching that goal requires intelligent decisions, along with hard work and commitment. An AdWords campaign can be precarious, causing a lot of excitement, fear and even anxiety. If those emotions overwhelm you, you might end up making the mistake of cashing out to the Google empire rather than cashing in.

Below are 10 key tips for a successful AdWords campaign.

1. Determine Your Online Market-search Niche.

Determining what people are actually looking for on Google, Yahoo, Bing and other search engines is crucial. An online market-search niche identifies what potential customers are searching for and not finding. Focus on providing answers after conducting meticulous research and creating a list of what those potential customers want. Since keywords are indispensable in AdWords, this list will guide you in identifying the perfect keyword.

2. The Conversion Tracking Should Be Active.

Conversion tracking is an important component of successful AdWords / pay-per-click (PPC) advertising campaigns. It lets you see the keywords that are generating a high level of sales and then maximize their effectiveness.

Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called Conversion.

3. Determine the Target Group For Your Ads.

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This can be achieved by creating targeted ad groups to ensure that your messages are relevant to specific audiences. This will enable you to boost the percentage of high-potential buyer traffic to your website.

4. Incorporate Negative Keywords in Your Campaign.

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5. Align Your Keywords With Specific Web Pages.

Negative keywords are essential to ensure that people who are searching for information not relevant to your content do not click on your ads. Such clicks typically contribute to a lower and poorer CTR (Clickthrough Rates), which might affect the ranking of your page content.

6. Separate Campaigns, Separate Budgets.

Always make sure your keywords are aligned and that you use a single keyword per web page to reduce the risk of cannibalization. Cannibalization negatively affects your CTR and conversion rates, and that would damage your content’s ranking in the SERPs (Search Engine Results Pages).

7. Use Proper Time Scheduling for Search Engine Marketing.

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8. Have A Perfect Strategy To Make Your Customers Act.

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This is achieved by having user friendly calls-to-action that are simple and short. CTAs are consistently one of the best tools for driving up conversion rates and making your ad campaigns stand out.

9. Keep In Mind The Mobile Users.

Always make sure your ads are mobile friendly, allowing users to perform various calls-to-action and even converse as a virtual community. This will help produce an astounding conversion rate for your ads.

10. Use Ad Extensions With Your Google Adwords / PPC Advertising Ads.

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Your campaign should have site links and callout extensions that enable the ads to direct potential visitors to your site by providing special offers.

Written by Guest Blogger Sahil Duggal and Audrey DeSisto

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