Understanding how to drive more traffic to a website, and convert that traffic to clients and boost sales, continues to be a mystery to many.
As a small or medium-sized business, you’re probably wondering how to be heard above all the digital noise despite not having an enormous marketing budget or a big team of marketers dedicated to building your brand identity and expanding your reach.
You’re not alone. According to HubSpot, over 63% of companies agree that their greatest marketing challenge is generating traffic and leads.
But while a big marketing budget and a team are ideal to have, you need neither to drive traffic to your website.
Here are 12 strategies that large corporations are executing that you can do too:
Blog and Promote
Maximize your SEO and implement blogging into your strategy to help your web pages appear in searches more frequently. By link building and using relevant keywords, you can drive your audience to other pages on your website which will create additional authority for linked pages.
Don’t forget to promote your blogs on social media by posting a link to it on Twitter. With Facebook, ensure you’re getting your blog in front of the right audiences by having a campaign running that features your blog posts and targets the campaign towards your custom audience.
Be Active on Social Media and Niche Forums
Have a presence on 2 to 3 social media platforms and industry-related forums most used by your target audience. Share content and be an active participant in the community.
Let them recognize you as a leader in your industry. By making a name for yourself through thought-provoking comments, you’ll attract interest and drive traffic to your site.
One of the most fundamental pays to get people to visit your site is by online advertising via social media, paid search and display advertising.
Automate Your Emails
There are low-cost marketing automation platforms such as Hatchbuck that will help you set up email campaigns for everything, allowing you to drive relevant traffic to your website.
Optimize for On-Page SEO
Start by developing high-quality content that the analytics and social listening have revealed your audiences are searching for. Succinct meta descriptions which appear below your URL in search results will show people what the page is about exactly and will make them more likely to click it.
Leverage Social Media
These days, it’s uncommon for a business to be limited to just their website in the digital space. Have an account on 2 to 3 social media platforms that your niche frequents the most.
Publish links to your blog or landing page. Develop a social media marketing strategy that gets you noticed by your target audience.
Publish Interviews with Industry Leaders
Industry leaders grant interview requests all the time. By optimizing the content and publishing the interview on your blog, you’ll be driving traffic to your site from people searching for industry-related news who also know the industry leader you interviewed. It’s an excellent way to give your credibility a boost. Don’t forget to promote the interview on social media with relevant hashtags and link to your blog.
Create Compelling Headlines
Make your headlines so attention-grabbing that audiences will be compelled to click. Take the time creating a captivating headline so you don’t miss opportunities to drive traffic to your site.
Have you checked out CoShcedule’s Headline Analyzer?
Partner with Influencers
A micro-influencer from your niche can expand your reach and increase your web traffic by promoting your site to their large following who already consists of your target audience. They can do this by simply mentioning your business in a product review that they publish on their blog or a shout-out about your business on their Facebook or Twitter.
Use Popular Hashtags
Add hashtags when you use social media to promote blog posts on your website. You’ll extend your reach by being discovered by users who use that hashtag when they’re searching for products and services like yours.
Don’t miss opportunities to use internal links when you’re creating and publishing content. Internal links not only help with SEO but they deliver a more useful experience to your audience.
Gain Insight from Analytics
Your website analytics will reveal which strategies and content are driving the most traffic to your site. Use this data to recognize which type of content you should be creating more of and which ones may need tweaking.
Avoid cramming a lot of content on your website, and make sure there is enough space between different sections on your pages. You do not want visitors to feel as though they are in a website traffic jam.