Each year, we tell ourselves that we will avoid the rush during the holidays at all costs. We’re not going to battle it out with the rest of the shoppers buying gifts or make last minute purchases.
Somehow, we always fail and find ourselves frantically wrapping presents last minute or worse, gifting someone something random.
As marketers, we find ourselves in similar situations as we fail to grab the opportunity to shift into holiday gear early in the game.
It’s never too late to devise a digital marketing strategy focused on the holiday season. By having a clear understanding of who your audience is, you establish a sense of the type of media they appreciate and react to.
Below are digital marketing tips and tools to help you refine your holiday messaging this 2017:
1. Use High-Quality Images
The images you choose to post on everything from your website, to your Instagram feed, to your Facebook ads, reflects the quality of your business.
It’s simple; poor quality images equates to poor service and substandard products. That is just how consumers perceive it. When it’s obvious there has been no effort made to produce images that are captivating, your audience will move on to someone else that they feel is at least working to get their attention.
The good news is that you do not need to hire a professional photographer or purchase expensive in-house equipment just to produce high-quality images.
Here are three of our top free stock photo sites where you can find stunning images that will attract your audience:
2. Email Marketing
Are you tired of your same old email design? Make your email pop with animated GIFs. There are many tools such as Adobe PhotoShop or online GIF creators. GIFs can be turned into clickable image or video links. Another way to reach your audience this holiday season is with video. In fact, an initial email with a video receives an increase click-through rate by 96%.
If your ultimate goal is email marketing success, partnering with a service that helps you set up quickly so you can start sending professional emails is essential. With Constant Contact, you get a dedicated consultant who will walk you through your email marketing strategy. In addition, you will receive a daily performance report of your campaigns. You can then fine-tune future campaigns based on the analytics.
3. Update Your Website and Social Media Profiles
For those who celebrate Christmas, when your home is decked out with lights and wreaths, it’s welcoming. So when you tweak your landing page with festive imagery or a cheery holiday video, your website visitors know you’re in the holiday spirit – instantly inviting them in to stay and have a look around for gift ideas and holiday deals.
You may even want to change your Facebook or Twitter’s profile pic or cover photo to one that tells your followers that you’ve got holiday surprises in store for them.
4. Increase Posting Frequency on Social Media
Do not let your followers forget about you this holiday. If you are already posting on Facebook, Instagram, Twitter, and Pinterest once or twice a day, you may want to double that in the days leading up to the holidays.
Remember that this is the time of year that consumers are looking for gifts for their family, friends, and colleagues. And this is your opportunity to suggest your products and services through holiday messaging and imagery.
For information on the best times to post on social media by CoSchedule click here.
5. Create More Videos
The numbers prove that consumers favor video. Here are some quick stats to convince you to invest time in creating more video projects in time for releasing this coming holiday season:
More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
-51% of marketing professionals worldwide name video as the type of content with the best ROI.
-Social video generates 1200% more shares than text and images combined.
-Video on a landing page can increase conversions by 80% or more.
-Video drives a 157% increase in organic traffic from SERPs.
There is no need to hire a professional videographer. You can find video editing software online that you can download. They typically come with tutorials and you’ll be creating captivating videos in no time.
Below are our top three tools for creating videos:
The 2017 shopping season is here, and this is your opportunity to perfect and fine tune your digital marketing strategy. By creating amazing content that draws in your audience, you not only get the attention needed to leave a lasting impression, but are also building holiday brand awareness that visitors will remember and look for next year and years to come.